NewsAplenty is led by Paul Dykes, a proven practitioner who regularly undertakes development and implementation of specific campaigns and organises, writes, and oversees the production of reports, brochures and newsletters.

He has also scripted and overseen the production of multimedia presentations and prepared detailed submissions for legal hearings. He works with specialist writers and designers to bring together and manage an effective creative resource for specific projects.

Paul has been a journalist since 1975; working on seven dailies in five countries, including deputy business editor of NZ Herald, online editor at the Financial Times in London and business correspondent at the Belfast Telegraph in Northern Ireland.

He has also worked on magazines, in-house newsletters, and within the public relations industry both as a consultant and as an employee of leading companies with international activities.

This experience has given him a keen sense of what makes news, and he can be relied upon to extract interesting reports from unlikely situations.

Paul publishes the Tauranga & Rotorua Property Investor magazine and writes on business and rural topics for the APN Group's regional daily newspapers.